&Then

Objective

The goal was to create a platform that showcased the client’s property portfolio, services, and sophisticated interiors in one place, while ensuring that the individual building identities retained their independence.

Involvement

I extended the brand concept across all digital applications through a design system, which included the UI for their website (successfully balancing the property identities), email templates, and their building management app. Additionally, I art-directed a photoshoot across multiple locations to create a library of images and made significant contributions to the website build (Next.js).